Help! I Fell Off the Social Media Craze and Can’t Get Up. Harnessing social media to influence people.
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ple continually advise authors, along with realtors, inventors, political strategists, and salespeople, to harness the power of social media to reach out to the public. All well and good, but the methods to achieve this are sorely limited, partly by their very numbers and variety and the amount of time required to become skilled at using them. The basics are to create a web page, initiate a blog, tell everyone you know how to get on them, jump on Facebook and Twitter, add a newsletter and other outlets as you’re able. But the strategies to accomplish this successfully are a mystery to me as dark and deep as the methods to build the Egyptian pyramids.
There are many things I despise about the internet: the addiction to its use that seems to be spreading like a virus; the disregard of writing and editing standards in its content*, the lowest common denominator tenor of most messages, which cater to puerile, malevolent gossip; its reliance on mass popularity to evaluate worth and value; its emphasis on the herd perspective.
Our great-grandmothers would be shaking their heads in dismay if they could visit our times. Internet, Twitter, Pinterest, smart phones, text messages, they wouldn’t know where to begin to stay in touch with their families and friends, let alone how to use these tools. Change has become so constant and so fast, even people on the shady side of forty can lose their balance in the net.What’s going on with readers today? A Goodreads member survey has surprising insights into reading habits. Social media isn’t as influential as thought; readers frequently look for works by favored authors; many read books on smart phones.