How many times have I read an article or seen a program online that inspires me to start marketing my book with fresh enthusiasm? And then, HOW MANY times do I see that enthusiasm drop off a few days or weeks later? Marketing and sales activities are exhausting and even marketing experts find themselves moving in waves… fits and starts… it is natural and human. Large amounts of energy can only be expended for limited amounts of time. How do we overcome our human natures and our natural instincts? How do we sell and market our books consistently over time when it is so hard and takes so much time and energy?
The secret is to DO TWO. Do two things a day to promote yourself and your book. No more, no less. It is far better to spend fifteen minutes a day every day on a task than to spend four hours a day once a week. Why? Consistency comes from daily activity. Staying on course is easier with small adjustments and activities each day than one big push each week. It is also easier to skip a week’s tasks when tired or busy. It is not as easy to convince yourself that you don’t have time to do something that only takes a few minutes.
Let’s look at my FORMER typical marketing and sales activity list:
Find all of the Top Amazon reviewers for my type of book
Send my book to prepublication and professional book reviewers
Pitch myself for interviews at book blogs
Send books to newspapers and magazines for inclusion in gift giving guides and new release columns
Send magazines and newspapers article ideas that I can write or for which I can be interviewed
Send bloggers information about my book
Contact bookstores and ask them to order my book
Contact libraries and ask them to order my book
Find buyer names and contact information for the major chains
Ask friends to write reviews on line
Contact famous people and ask them to give an endorsement or opinion on my book
I am exhausted just READING that list! Now, let’s look at my NEW to do list:
Monday: Find two top Amazon reviewers from https://www.amazon.com/reviews/top-reviewers and notify them about my book and ask if they would like a review copy.
Tuesday: Find two book review sites from http://www.midwestbookreview.com/links/othr_rev.htm, and send them a packet with a cover letter, copy of my book, one blurb sheet, and marketing sheet.
Wednesday: Find two websites, newspapers or magazines whose readers are the same as those who read my book. Reach out to them (JUST TWO) and suggest an article idea that I can write for them or about which I can be interviewed.
Thursday: Find two bookstores and get the name of who buys for them. Email them asking if I can send the information about my book so that they can consider stocking it.
Friday: Find two people (that I know or don’t) and ask them if they are interested in reading my book and giving me their opinion. (Oh, I must send them the book.)
Saturday: Follow up via email with all ten contacts I made in the previous week, just asking if they need any further information or if I can be of service.
Sunday: Rest. And rest again. After all, I need to DO TWO!
Honest to goodness…. This may SOUND like a little or a lot; and you are right. It is both. Spending your time, a little at a time, in these activities will yield a great deal of fruit over time. Small investments in time and energy will grow and build upon themselves until you have a huge wave of successes.